Welcome to Day 21 of the How To Get Your First Subscribers Challenge!
In order to build fruitful lists, you need to figure out ways to drive more traffic to your landing pages and offers. There are many ways to get more traffic, but you want to avoid those that don’t provide targeted hungry customers because all traffic is not equal. You really want targeted traffic, not just any traffic.
#1 Don’t Just Start Adding Content Willynilly
Develop a content marketing plan so that the content you add has a reason for being. Design a content marketing plan that encompasses your blog, social media, and the entirety of your business so that it all works together.
#2 Do Add Content Regularly
Search engines want you to put a regular drip of content onto your website in order to keep your site updated. But it’s also suitable for engagement if you add content regularly. Of course, the content should be targeted and have a reason for being first.
#3 Promote the Content Everywhere
Once you publish content on your website or anywhere for that matter – whether it’s on your blog or a guest post, tell everyone about the content, so they want to read it. Send a link to your email list, send a link to your social platforms, and let people know.
#4 Don’t Skip Keyword Research
Keyword research helps build keyword-rich content that search engines will help your audience find, but it’s also helpful for getting content ideas in general that your audience will want to consume.
#5 Do Spy on Your Competition
One way to get good ideas for content is to spy on the content your competition is sending to their audience. If you share an audience, anything that they love there, they’ll want more from you too.
#6 Build Your Social Network
Don’t just focus on building followers on each social network. Also, focus on building a real network. Engage with your followers and create two-way conversations with them, and they’ll trust you even more.
#7 Cross-Promote Everything
Promote your blog on social, promote your social networks on your blog, promote it all in email, and vice versa. The more you promote each area, the more traffic you’ll get.
#8 Get Influencers Involved
Sometimes, it helps to get others with lots of traffic on your side. You can do this by engaging with influencers. The great thing is you can use a smaller audience influencer or two very effectively.
#9 Avoid SPAM
In the old days of content marketing, questionable solutions were developed, such as article directories, and so forth. Don’t use anything like that because it’s not going to send good traffic your way.
#10 Remember SEO
Search engine optimization, both on-page and off-page SEO, are needed to ensure your landing pages, website, blog posts, and more actually get the results you want.
#11 Know What You’ll Do with The Traffic
Before you write any content, create copy for a landing page, or even create a product or service (free or not), you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?
#12 Check Your Numbers and Adjust
Always use analytics to ensure that what you think is working is indeed working. You really cannot tell the reasons for success if you’re not looking at the numbers. Adjust as needed and let go of things that don’t give you enough return on your investment.
#13 Keep It Simple
Don’t go nuts trying to trick the system. It really is easy to get traffic. Provide your audience what they want and tell them about it. It’s that easy.
#14 Don’t Expect Overnight Success
Email marketing is the most profitable and successful form of marketing that has ever existed, but it doesn’t produce results overnight. It’s going to take a few months or even years, but if you chip away at it daily, you will be very successful, and there is no reason you can’t have 1000 subscribers within four to six weeks if you do the things you need to do.
#15 Use Multiple Channels of Traffic
You need many channels for traffic as well as many entry points on your website to collect the information to turn visitors into leads.
#16 Focus on Value
The more value you can provide your audience, the more your content marketing will be successful. List building works when you are laser-focused on your audience and how you can serve them.
#17 Don’t Be Cheap
Using free services as well as not being willing to pay for ads or the tools needed to be successful is not going to advance your cause much. It’s okay to be budget conscious but don’t be cheap.
#18 Remember the Visuals
The visuals on your website are important too but remember that it’s not about what you like. It’s about what your audience likes. Test out various colors, types of images, and so forth and use what they like most. You can tell by conducting A/B testing and looking at the numbers.
#19 Don’t Skip Automation When It Works
Using automation is an important concept to grasp. Use automation for anything that doesn’t block or substitute authentic engagement so that you have more time for engaging with your audience.
Finally, focus on the type of traffic you want. Study your ideal audience and their buying journey so that you can get the information correct on your pages because then you’ll keep the right traffic on your site.
Please leave any comments or questions below.
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