Welcome to Lesson 6 of 30 Days To Your Profitable Blog challenge! Today’s lesson is all about the important of building your email list.
Do you have an email list? If not, now may be the time to get started building one. There are a number of advantages to having an active subscriber list for your blog. One of these are the monetization opportunities it offers. You can monetize indirectly in lots of ways by getting your blog readers on your email list. Keep reading to learn how it works.
All About Email Lists
An email list is essentially what its name implies. It’s a list of emails you collect from those who are interested in your blog. The key factor here is the common interest the subscribers have in your content. Whether you’ve enticed them with a free report or they signed up because they liked a particular post you wrote, members of your email list care about and are interested in what you have to say to some extent. This list of subscribers is a powerful tool, and many bloggers fail to realize its potential.
For more on email list building you can check out my free blog series.
Why Creating Your Email List Should Be Your First Priority?
An email list gives you control over your promotional information. Unlike social media sites that can change their algorithms, lose popularity, or shut down completely, your list will remain as long as you maintain it. In addition, this list of people is already interested in you and what you blog about. Therefore, they’re more suited to buy your digital products or classes than the general public. Plus, they’re likely willing to trust your opinion on affiliate recommendations. An email list allows you to keep in touch with your subscribers whenever you have something relevant to share. This keeps you at the top of their mind and gives you an audience for your promotion, newsletter, or other communications like new blog posts.
How to Get Subscribers
There are a few things that you need to prepare before you can build your email list. First, you’ll want to choose an email service provider like MailChimp or Convertkit to collect emails and send correspondence. Second, you need a way to attract subscribers to your list. You can check out my free ebook 10 Ways To Drive Traffic To Your Website which shows you 10 practical way to grow your audience. But first, you can check out some of the more popular ways to grow your list below.
Quick Tips
1. Create A Lead Magnet
One of the most widely used methods is the lead magnet. This is an offer or freebie that you give to people in exchange for signing up for your email list. This can be a report, eBook, video, or even a discount code.
2. Add Subscribe Button All Over Your Site
You need to make it easy for people to subscribe. Be sure your subscription box is clean looking and to the point. You also want to include it on every page of your site, not just the home page, so folks have a better chance of seeing it.
3. Guest Blogging
Here’s a free tip from my free ebook. Guest blogging is another way of increasing your reach. Try to find relevant blogs on which to write a guest post. It’s likely the blogger will allow a link to your blog where you can convert new readers to subscribers; you may even be able to link directly to your lead magnet.
These are just a few ideas to get you started. Starting an email list doesn’t have to be complicated. The key is to get the ball rolling. You can continue to grow your list as times goes on. Soon, you’ll notice more engagement, which can lead to higher monetization results in return for your efforts. Check out my best selling Email Marketing Planner which can help you map out how you can continuously grow your list, plan and monetize your emails, and track your process and profits!
Did you find any of these tips helpful? How have your efforts building your email list been so far? Comment below.
Click the “Next Post” button for your next lesson!
