Welcome to Lesson 10 of 30 Days To Your Profitable Blog challenge! A lot of people struggle with knowing what to create as their first product. I recommend writing a book. Now to some that may seem daunting but as a blogger you will see that this is the perfect choice as a first product.
Have you ever wanted to write a book? Many of us have. Achieving this pursuit seems to be the holy grail for a lot of writers, but the idea of actually doing it can be intimidating, but it doesn’t have to be. These days, there are many publishing options available. You don’t have to go the traditional route of finding an agent and being accepted by a big publishing house. You can self-publish your own book and still reach tons of people. Authoring a book continues to be a standard way to present yourself as an expert and establish a name for yourself. Take a look below to learn more about how you can make your blog more profitable by writing a book.
Know Your Objective
As a blogger, you’ve probably already developed a voice, established an audience, and created a niche. Even if you’re fairly new or have only a small number of readers, the work you’ve put into your blog matters and will help move you more seamlessly toward writing a book. However, you first have to know why it is you want to write a book. Do you want to increase your income? Establish yourself as an expert? Build your email list? Understanding your motivations will help you to decide on the direction your book should take.
Pinpoint Your Perfect Topic
If you’re already blogging, you have an advantage. Look at what’s already working on your blog. Check out my workbook, How To Repurpose Your Conent Into A Book you will learn the shortcut verion of creating a book. In Module 2 you learn it’s possible to repurpose some of your blog posts into content for your book and how exactly to curate that content into a book. Big names like Seth Godin, Tim Ferriss, and Darren Rowse have done just this.
What are your most popular posts? Do you see a theme? Use this information to guide your decision. You can then do some research on Amazon or other popular booksellers to see what type of books are already out there in your niche and find out how they’re performing. This information will let you know if you’re on the right track or if you should make some adjustments regarding your book topic.
Write and Market Your Book
The ins and outs of writing and marketing a book are beyond the scope of this post, so let’s just touch on some basics. As a blogger, you already have some practice with writing on a regular basis and expressing ideas that are important to you. Writing a book involves these same skills. You can write your book from scratch or choose to compile past blog posts in a way that is comprehensive, flows well, and makes sense. Once your book is written, you can do the publishing and marketing on your own. No need to wait for the acceptance of others. It’s quite empowering, actually. You can use your blog in a number of ways to promote your book. Place a graphic in the sidebar linking to your sales page. Write posts that are related to your book’s subject, then include a link within the post inviting people to buy your book for more information. Use your email list to spread the word about your book. These folks already like what you have to offer and are good prospects to buy your book.
Writing a book is a viable way to earn money from your blog. You’ve already got a platform in your blog and an audience. It makes sense to leverage those assets into a book in order to earn additional income and gain credibility. Have you thought about writing a book? Comment below.
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