Welcome to Lesson 17 of 30 Days To Your Profitable Blog challenge! When it comes to advertising there is quite a few things you need to know for this method to be profitable for your blog.
When it comes to advertising, a very popular choice is CPM ads. There’s a good reason bloggers love them. They have the potential to pay more than ads like Google Adsense, and you don’t have to constantly chase down leads as is necessary with direct ad sales. Keep reading to learn what CPM ads are and which CPM ad networks are worth giving a try.
All About CPM Ads
CPM ads pay you a certain rate per 1000 impressions the ad receives on your blog. An impression is simply one instance in which the ad appears on your blog. You will get paid when people see the advertisement, even if they don’t click on it. You’ll earn more money when you have a higher number of people visiting your blog. Therefore, traffic does play a role. It also matters where each ad is placed. An ad placed in a more prominent position on the page will receive an impression more frequently than one that is less visible. Payment for CPM impressions can vary widely, usually between $1.00 and $10.00 per impression.
Let’s take a look at three popular networks that are worth looking at.
Media.net
Media.net claims to be one of the top five largest ad tech companies worldwide. At the time of this writing, they serve over 500,000 websites. This makes them a trustworthy source to try CPM advertising on your blog. The approval process seems relatively easy. You must publish original content at least once a week and must not violate any property rights in the process. Rates are between $1.00 to $1.50 CPM. Media.net offers clients a personal account manager and has a $100 payout threshold. Well-performing niches on this platform include mortgage, credit loan, and health insurance.
BuySellAds
BuySellAds is a great network to choose for new blogs. They have no minimum requirements for acceptance. Their platform matches advertisers with relevant content in order to provide targeted ads. It’s easy to cash out with BuySellAds. Their minimum payment for withdrawal is only $20 and only takes two to three days to be delivered to your PayPal account. One drawback is that they keep 25% of your earnings as commission. CPM rates are typically between $0.25 to $2.25, with an average of $0.75.
AdBuff
AdBuff is a CPM ad network that performs quite well. It offers a unique feature called real-time bidding (RTB) technology in order to increase CPMs. What this means is that advertising clients bid in real time, leading to better earnings for you. The AdBuff dashboard even provides real-time reports. In addition, you can earn a sign-up bonus. In order to be accepted to this network, you must have at least 2000 unique visitors per day. AdBuff pays on a 45-day cycle rather than monthly. Their CPM rates are between $0.50 and $3.00.
Now that you have an understanding of CPM advertising networks and how they work, you can decide whether they make sense for your blog monetization plan. With some strategy, these networks can provide decent revenue. Have you tried any of the CPM Ad Networks, if so which one? Comment below.
Click the “Next Post” button for your next lesson!
