One way to get people to do what you want them to do is to create a sense of urgency along with a fear of missing out, and you have a recipe for success. Creating copy that converts that creates a time limit for required action is a tactic that gets people to act faster. The reason you want to do that is even if the customer really has the intention of coming back to buy later, they probably won’t. The internet is a big, vast place. If your viewer leaves before making a purchase, it’s rare that they’ll come back.
To create copy that creates a sense of urgency and converts:
Make Your Offers Clear
When you want to make people want to take advantage of an offer now the only way you can do that is to be very clear about what you are offering to them. If they’re confused about what they are getting, they may not take the offer even if they think they’re going to miss out.
Create Relevant Offers
Your offer should be relevant to the audience you’re presenting it to. Any one product can have several segments in the main audience, so you may need to create more than one landing page for your offers to help each segment convert.
Add Value
When you can show your audience the entire value of all that you’re offering and that this particular price will not last long, they will want to buy it. For example, if you can show that your product is worth $1200, but you’re selling it for $999 for a limited time, they’ll jump on it.
Reduce Anxiety
Choose language that makes them feel as if when they click the buy button, they’ll be cured or at least on their way to a solution. If you can make them feel hope just from clicking and buying, you’ve succeeded. Another way is to make a big promise to them about the product and back it up.
Eliminate Distractions
When you design the page they’re going to read, you want to ensure that you eliminate all distractions from the page. Use the right fonts, colors, images, and white space that leads your audience through the content and to buying as you want them to.
Pick Your Words Carefully
It’s imperative that you know your audience well enough to choose your words wisely. You want to pick the words they’d pick so that they resonate with the message. At the same time, you want them to guide your readers in making the right choice to change their circumstances and change their life.
When you use words that either state out and out that there is a time limit or imply a time limit, it will make the audience member worry about missing out. You can also create urgency by talking about the problem and making them want to clear up that problem as quickly as they can. This works very well especially if the cure is a quick, easy thing to do.
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