If you don’t grab people’s attention and draw them in within the first couple seconds, it doesn’t matter how great the rest of your copy is, they won’t even find it to read it. Good copywriters spend at least half their time on the headline to hook the audience in. Just because something is short doesn’t mean it doesn’t take practice and skill to do it. Creating headlines is one such thing.
First, when you write a headline, understand that is just the start. You really want to write many headlines for any given piece of content before you add the headline. Let the ideas you create marinate. Ask your audience about the headlines they like the most, do a poll, conduct A/B testing, and more.
Next, use the following tips to ensure that you include the information you need to in the headline.
Know Your Audience
The more you can know about your audience, the easier it is to write compelling headlines for them. Study what they read, study the offers they accept, follow their gurus, and you’ll get to know them more.
Understand SEO Basics
Search engine optimization has a lot to it. It involves both on-page and off-page tactics that can help you get more views. By understanding how SEO works and how keywords work, you can create better and more effective headlines.
Know What You Want Them to Do
Knowing what you want them to do will help you create a workable headline, too. Because if you know where they’re reading the headline and the point of the content the headline is sending them, it’ll make it easier to create a good headline.
Use a Formula
There are several headline formulas. com goes over ten of them in this blog post. One way to really get good at making headlines is to try to fit the headline of any sales page or blog post you’re creating in as many of these formulas as you can. The practice will make you better, and you may discover a headline that works better.
Make Them Feel
Getting your audience to feel something from just a headline takes some practice. You may have to rewrite a headline many times before it’s just right. Don’t be afraid to keep trying and testing different headline ideas.
The job of a headline is to attract your audience to read it and to evoke curiosity about what else they might learn if they click. It’s the first thing that hooks the reader in and helps them make a choice to work with you or not work with you. If you’ve also created an amazing and converting sales page, just getting them to click through is half of the problem and focusing your time on crafting converting headlines should be something you take seriously.
Thank you for joining me! For more free lessons in this series simply click the “Next Post” button below.
