Step Six of Your Content Marketing Funnel – Turn Them into Lifetime Customers

by Daniella | Feb 15, 2021 | CONTENT MARKETING

Welcome to Day 15 of the Crafting Your Content Marketing Strategy Challenge! Did you know that it costs several times more to get a new customer than it does to please the ones you have? Creating lifetime customers is a challenge that every business owner should...

Step Five of Your Content Marketing Funnel – Close the Sale

by Daniella | Feb 14, 2021 | CONTENT MARKETING

Welcome to Day 14 of the Crafting Your Content Marketing Strategy Challenge! Once you establish trust and the value of your offerings, it’s time to start sending more emails that can close the sale. You can accomplish this with mostly email content, but you can also...

Step Four of Your Content Marketing Funnel – Establish Value

by Daniella | Feb 13, 2021 | CONTENT MARKETING

Welcome to Day 13 of the Crafting Your Content Marketing Strategy Challenge! Now that you’ve established trust with your audience via your autoresponder messages, it’s important to keep going so that you can show them the type of value you offer to them with your...

Step Three of Your Content Marketing Funnel – Gain Their Trust

by Daniella | Feb 12, 2021 | CONTENT MARKETING

Welcome to Day 12 of the Crafting Your Content Marketing Strategy Challenge! Once you move someone to your email list, it’s important for you to gain their trust. This is often called the “know, like, trust” factor and is essential for building your business. In fact,...

Step Two of Your Content Marketing Funnel – Get Them on Your List

by Daniella | Feb 11, 2021 | CONTENT MARKETING

Welcome to Day 11 of the Crafting Your Content Marketing Strategy Challenge! The money is in the list. You’ve heard this a lot, I’m sure. The reason you hear it so much is because it’s true. It’s been true since the advent of email, and it’s even truer today. Email is...