Step One of Your Content Marketing Funnel – Get Their Attention

by Daniella | Feb 10, 2021 | CONTENT MARKETING

Welcome to Day 10 of the Crafting Your Content Marketing Strategy Challenge! The first thing you need to do for any type of content you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is...

Mapping Out a Marketing Funnel from Content to Sale

by Daniella | Feb 9, 2021 | CONTENT MARKETING

Welcome to Day 9 of the Crafting Your Content Marketing Strategy Challenge! Content marketing follows the same process as any type of marketing. You need to know your audience, your products and services, and when, where, and how to get your audience’s attention. The...

Why You Don’t Want to Try to Sell Them Directly in Your Content

by Daniella | Feb 8, 2021 | CONTENT MARKETING

Welcome to Day 8 of the Crafting Your Content Marketing Strategy Challenge! Content marketing is not about the direct sale. While you may view a sales page as content, and it is part of it, content marketing is a long term strategy and process by which you develop,...

Using Content to Draw in New Potential Customers

by Daniella | Feb 7, 2021 | CONTENT MARKETING

Welcome to Day 7 of the Crafting Your Content Marketing Strategy Challenge! One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience. With content marketing, you can help create a great...

Do You Have a Content Marketing Plan with Clearly Defined Goals?

by Daniella | Feb 6, 2021 | CONTENT MARKETING

Welcome to Day 6 of the Crafting Your Content Marketing Strategy Challenge! Properly executed content marketing plans will increase your brand’s reach, demonstrate credibility, advance your subject matter expertise, educate your audience, and so much more. But only if...