Writing email messages that get opened and convert is one of the most powerful things you can learn to do. Email marketing is a highly profitable form of marketing. One of the most profitable and effective ever invented up until this point. Companies report to earning...

If you don’t grab people’s attention and draw them in within the first couple seconds, it doesn’t matter how great the rest of your copy is, they won’t even find it to read it. Good copywriters spend at least half their time on the headline to hook the audience in....

One way to get people to do what you want them to do is to create a sense of urgency along with a fear of missing out, and you have a recipe for success. Creating copy that converts that creates a time limit for required action is a tactic that gets people to act...

Your headlines are some of the most important content you’ll ever write because it’s the first thing your audience sees. If that headline doesn’t interest them, they will not click through and if they do not click through that means they will not see the amazing copy...