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A call to action (CTA) is wording that tells your viewers what to do next. It’s the part of the copy that tells your viewers to call now, subscribe now, buy now, or directs them to do something else that leads them toward making a purchase choice. A CTA can live on a...
The saddest thing ever is a beautiful sales page that tells a wonderful story, shows the customer exactly why they need to buy this item right now, and they want to buy it, but they don’t because no one ever says to buy. It may seem obnoxious to you right now but if...
From the start of your business, before you even create your first product or develop a service, you should first know the audience. After all, why would you create a product that no one wants? Sure, some people do create brand new products and then find an audience...
As you learn to create more relevant copy, one thing that you must learn to focus on is benefits over features. When you focus on benefits to your ideal customer more than anything else, it will resonate with them more than if you talk only about features. However,...
