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Welcome to Day 12 of the Crafting Your Content Marketing Strategy Challenge! Once you move someone to your email list, it’s important for you to gain their trust. This is often called the “know, like, trust” factor and is essential for building your business. In fact,...
Welcome to Day 11 of the Crafting Your Content Marketing Strategy Challenge! The money is in the list. You’ve heard this a lot, I’m sure. The reason you hear it so much is because it’s true. It’s been true since the advent of email, and it’s even truer today. Email is...
Welcome to Day 10 of the Crafting Your Content Marketing Strategy Challenge! The first thing you need to do for any type of content you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is...
Welcome to Day 9 of the Crafting Your Content Marketing Strategy Challenge! Content marketing follows the same process as any type of marketing. You need to know your audience, your products and services, and when, where, and how to get your audience’s attention. The...
