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Welcome to Day 8 of the Crafting Your Content Marketing Strategy Challenge! Content marketing is not about the direct sale. While you may view a sales page as content, and it is part of it, content marketing is a long term strategy and process by which you develop,...
Welcome to Day 7 of the Crafting Your Content Marketing Strategy Challenge! One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience. With content marketing, you can help create a great...
Welcome to Day 6 of the Crafting Your Content Marketing Strategy Challenge! Properly executed content marketing plans will increase your brand’s reach, demonstrate credibility, advance your subject matter expertise, educate your audience, and so much more. But only if...
Welcome to Day 5 of the Crafting Your Content Marketing Strategy Challenge! When engaging in content marketing, one of the steps is to choose the platforms you’ll use to publish and promote your content so that you can reach your content marketing goals. Which...
