A lot of people get bogged down in the writing part of creating copy. However, the real magic happens during the editing process. When you finish the writing part, the work has just begun. Now it’s time to make good copy great during editing. Let’s look at the process...

While you don’t need to go back to college if you don’t want to in order to improve your copywriting skills, learning copywriting is an important enough and valuable enough skill that you should invest in learning it. Thankfully, there are numerous ways you can invest...

A good headline is one of the most important aspects of any piece of content you create whether it’s a sales page, a blog post, or a social media update. This is not to say that the content is not important, but it can be the best thing you’ve ever composed, and no...

Aside from getting feedback from other writers to help you improve your copy, another way to do it is to put your work live and find out how it converts. The main thing to realize is that you can follow all the “rules” of copywriting, but you won’t know what really...