Welcome to Day 4 of the Crafting Your Content Marketing Strategy Challenge! Content marketing really hasn’t changed much since its inception. The only thing that changes are the tools at your disposal for making content marketing work for you. Tools like blogs, social...
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Setting Your Content Marketing Goals
Welcome to Day 6 of the Crafting Your Content Marketing Strategy Challenge! Properly executed content marketing plans will increase your brand’s reach, demonstrate credibility, advance your subject matter expertise, educate your audience, and so much more. But only if...
Content Marketing is More Than Blogging
Welcome to Day 3 of the Crafting Your Content Marketing Strategy Challenge! While blogging is an important type of content used in content marketing, there is a lot of difference between blogging just for the sake of putting something up that you want to share and...
What Exactly is Content Marketing?
Welcome to Day 2 of the Crafting Your Content Marketing Strategy Challenge! Content marketing is not an invention that started just when the internet took off. The truth is content marketing has been around in various forms since the beginning of marketing and...