For anyone who wants to improve anything, the best way to do that is to get feedback from other people who do the same thing. This is how graduate school works. You write papers, your teacher tears them apart, your fellow students tear them apart, and the entire...

Did you know that you can teach yourself copywriting by simply studying effective copywriting and practicing the techniques you learn on your business? You don’t need to go back to college to learn how to be a good copywriter; you simply need to be willing to study...

Let’s look at a few basic rules of copywriting that you should almost always follow, but first, understand that rules are made to be broken. The one thing to remember about copywriting is that what matters most is to do what works. If you break a rule and it works, so...

Sometimes people think that copywriting is only for sales pages or advertorials, but the truth is, you can use copywriting techniques in all the content you publish including email, blog posts, social media updates, and even eBooks and product descriptions. Now there...