What Makes a Great CTA and How to Craft One

What Makes a Great CTA and How to Craft One

A call to action (CTA) is wording that tells your viewers what to do next. It’s the part of the copy that tells your viewers to call now, subscribe now, buy now, or directs them to do something else that leads them toward making a purchase choice. A CTA can live on a...
What Makes a Great CTA and How to Craft One

Let’s Talk Features vs. Benefits

As you learn to create more relevant copy, one thing that you must learn to focus on is benefits over features. When you focus on benefits to your ideal customer more than anything else, it will resonate with them more than if you talk only about features. However,...
What Makes a Great CTA and How to Craft One

What You Need to Know About Crafting a Great Hook

Hooking people into your content is a term that writers use in all genres. When you create a great hook, your audience’s attention is grabbed from the first second that they view your copy. Getting good at crafting a great hook takes practice. Here are some techniques...
What Makes a Great CTA and How to Craft One

To Get Better at Copywriting, You Have to Write Copy

You may not believe it right this minute, but if you are reading this, you can learn how to write copy. All it takes is practice. They say that it takes 10,000 hours of study and practice to become an expert. To that extent, with few exceptions, you can become an...