Creating and Uploading Content in Batches to Save Time

Welcome to Day 23 of the Crafting Your Content Marketing Strategy Challenge!

Content marketing is a lot simpler to do if you understand what needs to be done in advance and set it up in a process to ensure you can get more done in less time. One way to do this is to batch the work based on what needs to be done.

For example, for content marketing, you need articles, blog posts, eBooks, reports, and so much more. It can be very overwhelming. However, like most of the work you do for your business and life, if you learn to batch the work, you’ll save a lot of time. In fact, even if you outsource creation, you’re going to save money on batched work or high-volume work.

Let’s look at the process of creating a content marketing campaign to promote your newest cookbook, “Cooking Keto for Two.”

The content you already have is the book, so now you want to use content marketing to promote your book that they can purchase on Amazon in eBook form and print on demand. The book is for couples who want to live the Keto lifestyle and provides a plan with recipes, shopping lists, and everything you need to feed you and your partner a safe and healthy Keto diet for two weeks.

Determine the Deliverables and Tasks for the Campaign

✔ Blog Posts Uploaded

✔ Blog Posts Promoted

✔ Email Messages Optimized

✔ Email Messages Uploaded to Autoresponder

Once you identify all the content you need, and all the tasks needed to be completed to get the marketing campaign ready to go, write down every last step and deliverable that you need to complete to be done. Once you write it all down, you can get a better idea of what needs to be done.

Decide Who Will Do What

If you have contractors that handle specific aspects of the tasks that need to be completed, it’s important to figure out what has to be done first, what can be done simultaneously, and so forth so that you don’t end up with a bottleneck. Make sure you give each outsourcer enough time to get the work done for the next portion of the work. If you are going to do it all yourself, that’s okay, but you’ll still want to write it all down in the order that everything needs to be completed.

Start with the First Thing

Once you’ve set up the order of operations, do the first thing on your list and schedule before you start working on the next. For example, you may choose to do your keyword research before you come up with titles for your posts. Once you have the titles, you may want to then determine the keywords you’re going to use, and then you’ll want to outline the articles, and finally write them, and then do the next thing.

The benefit of doing the work this way is that you take advantage of ‘flow.’ To be able to get in the flow of your work, it’s important that you are not trying to multitask. For example, the reason you will likely pay less per article if you order 10 articles about Keto from your content writer in comparison to ordering one article is that when the topic is the same, the research can be done once and of course, batched.

Set Up Your Order of Operations

Do the research before you start writing any articles. Then when you start writing each article, the research is done, the keywords are decided, the titles are crafted, and the outlines are made. All you must do is fill in the rest of the information. Then just write all ten blog posts before you go back and edit, doing the editing all at once.

This process will not only help you increase your speed to publishing and promoting, but it will also help the content be more relevant and targeted because you created a plan for what you wanted the content to do from start to finish.

The human brain really does not like to multitask. When you batch the process and do all of one thing before moving on to the next, you’ll save a lot of time, and the product will even be a lot better in the end.

Please leave any comments or questions below.

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