Welcome to Day 21 of the Crafting Your Content Marketing Strategy Challenge!
Content marketing is a proven way to build your business online or offline. Content marketing helps you get more eyes on your solutions and improves SEO so that your audience can find you. It’s one of the most effective methods of growing your audience, engaging with them, and driving sales. What’s awesome is that anyone can do it because the barriers to entry are so low. But you can’t just use any type of content, you really do need to create quality content to reap the full rewards of content marketing.
Increase Audience Retention
When the content you publish for your audience is high quality, they’re going to be more likely to stick around to consume more of what you offer. They’re going to start viewing you as an expert and want to listen to you.
Get More Authentic Engagement
When the content has a lot of good points that are found to be factual and work, you’re going to get a lot more authentic engagement from the audience. They’re going to be impressed and want to talk about it.
Improve Social Media Results
Because the content is so compelling, even people on social media will want to engage with you more. They’re going to share your work, comment on it, and become fans.
Encourage Trust
When you want to build trust with your audience, you can do it through a variety of types of content sent to them that shows them you know what their pain points are, that you know how to solve them, and that you will not steer them wrong.
Build Authority
When your content is high quality, you will quote sources, talk about experts, point out experts, and surround yourself with other experts, which will automatically build your authority quotient.
Get More Leads
High-quality content helps people trust you more, so they are more likely to sign up for your lead magnets, buy your entry-level products, and help you get more leads.
Convert at a Higher Rate
When people notice your content is high quality, they’re going to want to buy what you’re offering. After all, if your content on your blog and the content you share freely on social media is high quality, then your products or services must be out of this world.
Improve Search Engine Optimization
The more relevant and well-created content that you publish, the better your SEO will be on every platform that you publish on. The main reason is that creating quality content requires that you do your research, which helps you come up with better keywords for the right audience.
The best way to ensure quality content is to set up the expectations you have for the content you create or purchase in advance. For example, choose the fonts, formats, words, tone, and brand voice before you even start. Also, know exactly who you’re creating the content for before you even start.
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