Welcome to Day 21 of the 30 Days to Develop Your Brand Challenge!
One way to ensure business success is to systemize your business. Creating systems for everything you do in a day, week, month, and year is a great way to get more done with less time. It also is essential to be consistent. When it comes to branding, consistency is the key to gaining the all-important trust component of the know-like-trust principle. Creating templates can make that so much easier.
Organize Your Image Files
You’ll need to collect image files that are appropriate to use for your content marketing, advertising, and more. Organize them in a way that makes it easier to locate what you want to use. That can be by color, where you might use it such as a blog post or ad, and so forth. Remember that any time you create any images for your business, you should file it away so you can use it again.
Set Your Branding Standards Document
This will include the different elements you’re using on your logo, the fonts you’re going to use, the color palette you use, and any other requirements, including legal requirements. Anyone, even a new person, should be able to look at these branding documents and find the right information to do any work for the company.
Set Up Separate Marketing Collateral Template Examples
You’ll need templates for your business cards, letterhead, flyers, brochures, emails, event displays, or anything else you will ever need. If you have templates set up, you will save tons of time redesigning everything. For example, if you publish a lot of books or information products, having a cover template where you just plug in the new elements and you’re done is lifesaving.
Create a Good File Naming Convention & Organization Method
When you are setting all this up, you want to be able to easily find your templates so that you can use them or share them for someone else (like a graphic designer) to use. The best way is to save everything in the cloud, such as via Dropbox or another cloud-based but paid system. Using a free system might work for a while, but you want your stuff safe, so pay the fee for the added safety and security. Then, choose a standard way of naming files, so you know how to find them easily.
If you want to create a memorable brand that is consistent throughout time and place, creating branding templates or style guides is an essential element that makes it a lot easier. Once you have this information saved, you’ll save an enormous amount of time getting content and products launched to your audience while also maintaining consistency – even when you outsource. The people you outsource to can look at your style guide and know who your audience is, the tone or personality of your brand voice, as well as the design, look, and feel of your brand. It’s one of the things that makes marketing easier, and we’re all about easy around here.
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