Welcome to Lesson 19 of 30 Days To Your Profitable Blog challenge! In the previous lesson we learned about different blog income streams. I want to dive right in to a very popular online trend of paid membership programs.
You’ve probably come across paid membership programs online. These programs offer paying members access to exclusive content, webinars, eBooks, courses, and live workshops that aren’t available to their regular blog readers. This type of program lets you connect more deeply with your most avid readers. It also provides you with recurring income that can be relatively predictable. There are lots of advantages to running a paid membership program on your site. Let’s look at some of the top benefits.
Benefit #1 Flexibility
A membership program allows you a lot of flexibility that you just can’t get from other types of offerings. By hosting an exclusive membership or mastermind group, you can give your members exclusive access to your knowledge in a variety of forms. Instead of just providing an eBook or an online course, you can format your information in a variety of ways. Members can then choose the ones that best fit their own preferences and learning styles.
Benefit #2 Prestige
Just as authoring a book provides you with a level of credibility in the eyes of your readers, so does having a membership site. Once you’ve put enough good content out there in your blog, you’ll begin to cultivate a group of folks who like your work and who trust you to provide solid information. You’re then able to uplevel your business. You can develop and offer a paid membership program that people will want to be a part of.
Benefit #3 Upsells
Once you have people enrolled in your membership program, you can more readily offer them upsells of any additional premium products you develop. There are lots of ways you can do this. Give “members only” discounts to certain products. Make it easy for those already logged in to the membership site to purchase these items with one click. It’s a good way to earn additional profits, while providing substantial value.
Benefit #4 Opportunity
Creating a membership program that people want to join puts you in a position to take advantage of various opportunities you might not otherwise have. This level of authority can generate interest in other services you might be able to offer such as speaking engagements, ambassadorships, or other types of collaborations. Becoming a content provider that people trust can open a lot of doors.
Now that you understand what a paid membership program is, you can start tweaking your content to position you toward taking that step if you’d like. In order to convince people to join your program, you must first have stellar content. Plan out all your content needs with this content marketing planner where you can brainstorm new content and more.
Do you currently have a paid membership program or wish to have? Comment below.
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