Welcome to Day 16 of the Crafting Your Content Marketing Strategy Challenge!
If you set the goal and intention of creating advocates and ambassadors for your business, you will be able to modify a lot of your content to use at this place in your content marketing funnel. This is another reason content marketing is so powerful. Content can be redesigned, repurposed, updated, and made to work in a variety of circumstances within your content marketing funnel. Here are some tips to help you get started.
#1 Deliver Customer-Centric Service
Everyone says customers are first, but so few deliver on that idea. If you are just slightly better than average delivering customer service, you’re already most of the way there. Regardless of whether your customer is engaging with you in email, on social media, or elsewhere, they should feel at home, as if everything was made for them – because it is.
#2 Use Multi-Touch Points
When you follow up with your customers, try to engage with them in many places – such as social media, email, your website, community forums, and so forth. The more opportunities you have to touch base with them in some way, the more they’ll start to rely on you.
#2 Engage on Social Media
Social media needs to be a two-way street to work properly. Yes, use automation to update your social media pages but do spend a significant amount of time engaging actively with your audience on the platforms. Answer questions, ask questions, like things, share stuff, be relevant, be real, and it will show.
#3 Highlight Successful Customers on Your Blog
You can create blog posts about your customers by highlighting successful customers. Most customers like being mentioned, but you should always get permission before doing that on your blog. Case studies are very popular. This content can be made into audio, video, and text and used on many different platforms after posting it all to your blog.
#4 Incentivize Your Customers
The other way to create superfans and advocates is to just pay them. You can pay them in points, credits, and real money as affiliates when they refer your products, services, and you to their friends and family. You can even host a contest for your customers to win something that will get tons of buzz.
#5 Ask Your Customers What They Want
Periodically ask your customers directly what they want. You can do this via email, host a webinar, or by posting a survey. You can even host workshops that enable you to get closer to your customers so that you can find out what they want. Incidentally, everything there is also content that you can use there and elsewhere.
#6 Make Appealing Offers
When you do make offers to your customers, they should be super appealing and relevant to them. If you are sending recommendations about other people’s products or services, you better try them out and make sure they’re awesome so that your customers always trust you.
#7 Let Them Be the Hero
The neatest thing about having brand advocates in your customers is that they can be a hero for someone who needs your solutions. Let them. It’s fabulous to let them feel as if they’ve done something amazing simply by recommending your products to their friends and family. Thank them sincerely because you know you wouldn’t be here without them.
#8 Automate Customer Feedback for Every Product or Service
One of the easiest things you can do to promote brand advocacy, create superfans, and get the word out about your business using content is to automate customer feedback for every single product or service you offer. After they’ve had enough time to try and use the product, send the survey to them at least three times until they fill it out.
The great thing about actively creating content designed for customer retention to create lifetime customers, and creating more products to increase customer lifetime value, is that it opens the door for you to also create superfans and advocates that will help you spread the word about your content far and wide.
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