You may not believe it right this minute, but if you are reading this, you can learn how to write copy. All it takes is practice. They say that it takes 10,000 hours of study and practice to become an expert.
To that extent, with few exceptions, you can become an expert in any topic you desire to work on. Copywriting is certainly one of the skills you can get better at. To get better at copywriting, you must write copy.
Practice Copywriting Techniques
When you read about copywriting, don’t just learn about a concept; instead, it’s important that you also practice the technique. Specifically working on one new idea at a time will be beneficial to you and help you solidify the technique you have read about.
Rewrite Your Content
If you have learned a new technique, you can apply it to some of your already published blog posts. Just go in and edit them to add that technique. Whether it’s changing the sub-headlines you use in the copy, adding emotional words, or changing the font, add what you’ve learned to your older content.
Edit Other People’s Writing
One way to learn about writing and get better at it is to edit other people’s writing. You can edit ads you see online, other people’s blog posts, and even newspaper articles to make them better. You don’t need to show this to anyone, but it helps you with your own practice noticing what happens.
Read More
Reading well-written copy can also help you become a better copywriter. When you read someone’s copy, it can help you to rewrite it so that you can feel how they are using the words and phrases to make an impact on the reader. Look for the techniques you’ve learned. As you learn to point them out, that will make you a better writer.
Join a Workshop
Find writing workshops so that you will have some accountability. Often workshops will focus on different ideas and techniques which can help you learn faster due to the feedback. You can find these types of opportunities via meetup.com, Facebook groups, and your local colleges and universities or writing organizations.
Journal
Keep a journal so that you can write freely at least once a day. Try writing about things in a different way than you might normally do it. For example, try to describe everything more fully in terms of how it looks, feels, smells, and so forth. That will help you to learn to show and not tell the details.
The truth is, no matter how bad you think you are today, your writing gets better as you practice and if you continue to look at feedback and what’s working and what isn’t, you’ll start to figure out what kind of copy works best for your particular audience.
Thank you for joining me! For more free lessons in this series simply click the “Next Post” button below.
