Hooking people into your content is a term that writers use in all genres. When you create a great hook, your audience’s attention is grabbed from the first second that they view your copy. Getting good at crafting a great hook takes practice. Here are some techniques you can use to craft a great hook.
Start with the Most Important Reason
You are likely already familiar with a marketing funnel. Well, here is a method to ensure that you put the information in the right order. It’s called the Inverted Funnel Method. Put the most important information at the top of your content and move down to the least important information as you’re ending the piece. The main reason is that you hook your readers in from the start with the meatiest topic up front.
Start with a Fact or Statistic
When you hook someone with a fact or stat, you want it to shock and surprise your audience when they read it. Plus, when you use those facts and stats, it shows that you researched your topic and are familiar with the information needed to write intelligently about everything. Always make sure your facts are accurate before doing this.
Get Personal
Another way to hook people in is to get very personal with a story of your own personal experience about the topic. When you can put a picture in your reader’s mind that shows that you have this experience, they’re going to resonate and want to read more. Sharing personal information will also bring you closer to your audience.
Ask a Question
The kind of question you ask should have an obvious answer, and it should always be a positive answer. If you phrase the question, you should not really need an answer. This type of hook can pull people in and make them interested enough to read the rest of the content. If you ask a good enough question, it answers itself.
Make an Audacious Assertation
A statement that makes your audience say “what?” and then want to read everything you wrote after that is a great way to hook them in. They will be shocked by the statement and maybe even mad. How audacious you get is up to you and how you think your audience will react.
Whichever way you choose to hook your audience in is up to you. You are the one who knows your audience and the products or services you’re promoting best. One thing you can do is test out new headlines on a limited audience to find out their reactions. You can also use your groups and email list to let your audience vote on and choose headlines for new products, services, and even blog posts.
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