Copywriting isn’t only for sales pages and advertisements. It’s for social media, email marketing, and blog content. In fact, you can use copywriting techniques for all the writing you do in your business, including products. Copywriting is just a way to create more persuasive copy. Let’s look at copywriting techniques that work for all types of content.
Storytelling
With good copywriting, you want to tell your audience a story. You want to show them via case studies, interviews, and other methods the story of your customers. You can also share the story of why you started your business or created a product or promote a product.
The Audience of One
One thing a good copywriter does is write copy for the audience of one. They narrow down the audience to just one ideal potential customer. Often, they create avatars that they can look at to help guide them during the writing process.
Positivity
A good copywriter knows that you want to always ask questions with a Yes answer and to keep your words and phrases positive. Even if you’re talking about something negative, you want to use active voice in a positive way to give the audience a good feeling.
Facts & Stats
The reason copywriters use stats and facts is to show proof that their product works. When you use those numbers in your articles, it automatically increases your credibility in the mind of your audience.
Repetition
One technique that copywriters use that works very well for an article is to repeat yourself. They say to repeat a key point at least three times during the article. You probably heard about this in school. Tell them what you’re going to tell them, tell them, then tell them what you told them.
The Inverted Pyramid
One method that copywriters use is the inverted pyramid to ensure that they get the information right. They tell them the most important information up front, and as they move down the inverted pyramid, the information becomes less specific.
Avoid Flowery Phrases
Copywriters aren’t romantic novelists, because of this they also prefer not to use extra words. Plus, it’s proven that the more concise and direct the wording is, the more likely they are to answer your CTAs.
Find the Formulas
There are copywriting formulas that you can learn and use for any type of content you need to write. Using a formula will help you write better and get more results from the writing.
Benefits First
Any writing that you want to present to your audience needs to focus on the benefits or results that the reader will get before anything else.
Content marketing is important, but good copy makes it more effective. It helps you write good headlines, titles, subject lines, email messages, and more. Good copywriting ensures that your content gets read. It also helps you transition from content to promotion with a good call to action.
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